Digital Marketing and Content Management Technologist

Luke Barton is a Digital Marketing Technologist focused on delivering content-driven and customer-centric user experiences through the analysis, selection and implementation of enterprise Web content management, digital asset management, marketing automation, email marketing, customer relationship management and analytics solutions. Related experience includes custom rich Internet application development, user experience design, eCommerce, business development and the management of agency-client relationships, technical projects and multidisciplinary teams.

Specialties

Management:

agency-vendor relationships, technical account management, agency-client relationships, professional services sales, direct and channel sales, sales management, product sales, sales engineering, marketing, operations, agile team management and building.

Technology

Adobe (CQ5/AEM, DAM), ADAM Software (DAM), Sitecore (WCM), eZ Publish Enterprise WCMS, salesforce.com, Pardot, Google Analytics, Site Catalyst, Multivariate Testing, ExactTarget, Silverpop, Vertical Response, Constant Contact, custom application design, development, delivery, deployment and integration

Professional Experience


Siteworx — Atlanta, GA — September 2012 to Present

Siteworx is an award-winning interactive agency with deep roots in agile design, Web content management (WCM) and systems integration. For more than a decade, Siteworx has tapped an uncommon blend of technology and design know-how to discover, create and deploy best-in-class Web and mobile experiences that deliver business results. Headquartered in Reston, Virginia, Siteworx maintains full-service offices in Atlanta, GA, Cary, NC, Chicago, IL, Newport Beach, CA, New York, NY, Rochester, NY and San Francisco, CA.

In September 2012, I joined Siteworx as the Technical Director for the Atlanta office. My primary responsibilities include growing the Atlanta team, consulting with clients, predicting and managing project risk, managing project allocations and finances, guiding and mentoring development teams and collaborating on regional sales efforts.

Specialties: Web content management (WCM), Digital Asset Management (DAM), User Experience, Usability, Web Analytics, Responsive Design, Web Strategy, Enterprise Search

eZ Systems — Atlanta, GA — October 2009 to September 2012

Headquartered in Cologne, Germany, eZ Systems is the global software company that created eZ Publish, the leading open source enterprise Web Content Management (WCM) platform specializing in multichannel content management and distribution for Web, mobile, tablets and print with on-premise and cloud-based solutions.

Professional Services Director, Managing Director, Enterprise Sales Engineer

After 5 years of extensive eZ Publish implementations, I joined eZ Systems as a Senior Enterprise Sales Engineer in October of 2009. I later advanced to become the Managing Director in September of 2010, then Professional Services Director in March 2012. My areas of responsibility include direct and channel sales (both hunting and ranching), marketing, professional services, pre-sales and proof-of-concept demos, technical account management and support escalation and resolution.

During this time I’ve managed teams that included outside sales, inside sales, account management, sales operations and marketing (including presentations and panel activities at industry trade shows). I’ve also lead internal projects with our corporate team on global sales enablement and partner management with salesforce.com, marketing automation, product management and training.

Key Clients/Projects
Christian Science Monitor, Clear Channel, Club Corp, Florida State University, ComputerShopper.com, Premiere Global Services, Neustar

Primary Technologies
eZ Publish, salesforce.com, Pardot (marketing automation), Google Analytics, Odoscope Multivariate Testing and Analytics, PHP, XHTML, Javascript, jQuery, CSS

Zertia — Atlanta, GA — May 2008 to October 2009

Interactive marketing, development, design and technology agency.

Open Source Practice Lead

In 2008, I joined Zertia, LLC to expand their offerings to include an open source practice. As a Practice Lead, I implemented small and large-scale solutions that included digital strategy, CMS, CRM (typically salesforce.com), SEO, PPC, analytics, content migrations, email marketing, Adobe Flex, and user interfaces for custom applications. I managed client relationships and teams of 10-12 application developers, front-end developers, information architects, graphic designers, content managers, project managers, subcontractors and partners. I also collaborated with the sales team on business development, sales and marketing activities.

Key Clients/Projects
Cbeyond, Merillat (and other Masco Brands)

Primary Technologies
eZ Publish, salesforce.com, ExactTarget, Constant Contact, Google Analytics, custom LAMP and ASP.NET development, Sharepoint, SugarCRM, Telerik RAD Controls, Adobe Flex, PHP, XHTML, Javascript, jQuery, CSS

ten24, Inc. — Atlanta, GA — October 2004 to November 2008

Consultative practice specializing in Web CMS implementations.

Entrepreneur, Solution Architect, Web Content Management Architect and Developer

In October of 2004, I started my own consulting practice. As an independent consultant, I architected, implemented and customized Web content management systems (primarily eZ Publish) in multi-year engagements for small, medium and enterprise clients.

The work also included user experience modeling, Flash interactive development, Web production, email marketing, multilingual CMS, customer relationship management (typically salesforce.com), Web analytics, search engine optimization, eCommerce, project management and account management.

As an entrepreneur, I directed every aspect of the business (sales, marketing, P&L, billing, receivables, collections, tax filings, insurance) and managed approximately 7-10 contractor resources at any given time.

Key Clients/Projects
AT&T, Porter Novelli, Manheim, SITA, PGA Tour, Merial, Optimi, AmSouth

Primary Technologies
eZ Publish, COTS CMS Applications, salesforce.com, ASP, Coldfusion, Flash ActionScript 2.0, ExactTarget, Silverpop, Vertical Response, Google Analytics, Urchin, custom ERP, custom CRM, custom LAMP development, XML, PHP, XHTML, Javascript, DOM Scripting, CSS, Windows IIS, Wordpress, MovableType, MS-Visio

Unboundary — Atlanta, GA — September 2000 to October 2004

Strategic corporate communications and brand strategy agency.

Interactive Communications Manager, Technical Account Manager, Web Developer

Technical account manager and strategy lead for interactive and multi-channel corporate communications initiatives. Management activities included strategic planning, agency-client relationship management, day-to-day account management, project estimating and technical project management. Technical activities included general Web development, user experience modeling, information architecture and production of large-scale ($1MM+) and small-scale digital projects.

Key Clients/Projects
Accenture, FedEx, HP, Dow Jones, Nasdaq, TIAA-CREF, InterfaceFLOR

Primary Technologies
PHP, MySQL, Perl, HTML, Javascript, CSS, Flash ActionScript 1.0, XML, Red Hat Linux, custom CMS management

Intown Express — Atlanta, GA — April 1996 to December 1998

Bicycle and car messenger service specializing in 1-hr delivery of packages.

Application Developer

Application developer and manager for Windows 95 MS-Access desktop application that integrated with a legacy SCO Unix ERP/CRM system. The Access application extended functionality for several ERP/CRM components: billing, accounts receivable, collections, reporting, human resources, payroll, forecasting, contact management, customer communications.

Before working in the office, I was a bike messenger in the mean streets of midtown and downtown Atlanta, managing the delivery of packages and a team of 6 other messengers.

Primary Technologies
MS-Access, VB-Script, Perl, SCO Unix, MS-Office, custom ERP/CRM

Education

Southern Polytechnic State University — BS, Civil Engineering


Life Beyond Work

All Saints Episcopal Church
Northside Youth Organization Coach
Competitive Mountain Bike and Road Bike Racer